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Issue #7 Machinima – University of Copenhagen

Audiovisual Thinking

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Machinima as Creative Practice by Dr Lisbeth Frølunde

The video refers to a research study Machinima as Creative Practice (2010-13). The research involved cases of new online multimedia practices, such as 'machinima' which refers to machine, cinema and anime. Machinima is a multimedia technique and genre used by amateurs and professionals, based on recording motion directly from a screen, for instance, animation of avatars (online characters). Machinima recordings can be integrated into multimedia projects. The media practice and technique is an example of how online activities can be documented and how media contents can be reused in creative media production practices. 

Three themes from the research are linguistic resources, visual narratives, and copyright. Issues regarding copyright are highlighted, including challenges regarding remix and ownership of media content due to the reuse of digital media content online.

Three experimental and mainly Scandinavian film and multimedia projects are shown briefly: My Avatar and Me (2010), Gzim Rewind (2012), and Granny Dancing on the Table (in progress). The research was part of the former Danish Virtual Worlds research project and the Nordic Virtual Worlds Network on entrepreneurship and new online media practices.


Associate Professor Lisbeth Frølunde, Roskilde University, Denmark

Producers of video: Lisbeth Frølunde, Torben Kjærgaard.

Inserts from the following film projects:

My Avatar and Me (2010), written and co-directed by Bente Milton (Milton Media ApS) and Mikkel Stolt (Fenris Film and Multimedia Productions ApS, Denmark.

Gzim Rewind (2012), written and directed by Knutte Wester, Sweden.

Granny Dancing on the Table (transmedia project in progress) and shots of co-writer and co-director, Hanna Sköld, Tangram Films, Sweden.

Thanks to:

Staff at the Virtual Worlds Research project at Roskilde University, Denmark, and the Nordic Virtual Worlds Network.


Machinima, copyright, creative industries, film

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