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Ad analysis – University of Copenhagen

Audiovisual Thinking

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The video as infovis to portrait analysis on a TV advertisement by Eva Casado de Amezua Fernández-Luanco, Open University of Catalonia

This video merges the object of study, in this case a TV advertisement for the Spanish market, with key data resulting from analysis of its semantic, semiotic and aesthetic characteristics. In this way, the work ends exactly were it started, as a video to be dismantled and analyzed, creating a new kind of format, halfway between the visual, graphic and textual, to complement and illustrate in a more intuitive and suitable way the paper that results from the analysis.

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