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Audiovisual Thinking
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Frequently asked questions

What do you mean by ”visuals”?
One approach to what visual means is that it is everything that we see with our eyes. But relating that to video might be more complicated than you might think at a first glance. What about simulations, visualizations, games…? And text is something we see, but it is not regarded as visual. We see the letters of a text, but we do not read them as images, we read them as text. So, written text is not really visual.

One way to sub-categorize the concept “visual” is to differentiate between still images such as photographs, drawings and so on, and moving images, such as video shots, animations, visualizations. But, the lines between still and moving images are actually blurred. Still images can be arranged in a sequence – a collage – and what you get is a kind of in-between of still and moving images. Typical examples include old-fashioned slide shows, PowerPoint presentations and Photostory. Another grey area is interactive graphics such as computer games, Flash-animations, virtual reality, simulations and so on. These could be seen as bordering on the concept of moving images, and even although the term is not established, we could call this “interactive moving imagery”. Another interesting example of interactive graphics is mindmaps, which can be presented as interactive (the viewer/reader) can close and open branches, zoom in and out, and pan in the mindmap. One interesting tool to create and share mindmaps is

So, what do we mean by visuals when it comes to Audiovisual Thinking? We primarily mean visual, linear, narrative pieces – sequences of images telling a story. What about interactive visuals? We honestly don’t know if this is what we are looking for. But show us something that will dazzle us and that is thoroughly academic and self-reflective and we will change our minds!

Why do we need (yet another) academic journal?

We study, teach and research the moving image, media and audiovisuality, yet we rarely or never mediate in these same forms and media. Audiovisual Thinking is a forum where academics and researches can articulate their thoughts and research about audiovisual culture and media in audiovisual ways.

How do I cite a video published in Audioviusal Thinking in a written text?

Please cite in the following manner: Name, A. (2011) Academic audiovisual videoessay. Audiovisual Thinking: A Journal of Academic Videos [online], 3 . ISSN 1904-8939.  

How do I cite references in the video?

There are yet no established rules for this. We hope to help establish them. One suggestion is that a reference is added with on-screen graphics during the running video piece, and then  all references are summarized as an on-screen list during the end credits of the piece.

When deciding how to cite references, remember the two main purposes of academic references; a) to clearly show what your own ideas or content are, and what someone else’s ideas are, and b) to make it easy for the reader/viewer to locate the original source herself.


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